The global gift wrapping products market, valued at USD 19.12 billion in 2023, is projected to grow at a CAGR of 6.7% from 2024 to 2032, reaching USD 34.26 billion by 2032, according to recent market analysis. The surge is fueled by rising demand for eco-friendly materials, customized packaging solutions, and the influence of social media and experiential gifting trends.
Key Market Drivers
- Sustainability Takes Center Stage
- Personalization and Celebrations Boom
- E-Commerce Expansion
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Regional Insights
- North America dominates the market (largest share), driven by high holiday gifting rates (87% participation in 2022) and 33% of manufacturers adopting sustainable options.
- Asia-Pacific is the fastest-growing region, with China and India seeing 19% and 27% growth, respectively, due to rising disposable incomes and Western influence.
Market Segmentation Highlights
- By Material: Paper & paperboard lead (eco-friendly demand).
- By Product: Wrapping paper dominates, fueled by e-commerce and aesthetics.
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Key Players
- IG Design Group plc
- Packaged Craftnetics Pvt. Ltd.
- Papyrus Recycled Greetings
- Avanti Press Inc.
- Paperhaven
- Caspari Inc.
- The Greetings Company
- Papyrus-Recycled Greetings
Looking Ahead
The gift wrapping industry is evolving with green alternatives and hyper-personalization, aligning with consumer preferences for sustainability and memorable unboxing experiences.
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